How We Actually Started
Back in 2021, I was sitting across from a friend who made decent money but couldn't figure out where it all went each month. She had three different budgeting apps, two spreadsheets, and still felt completely lost.
That conversation stuck with me. Not because her situation was unusual — but because it was so common. People weren't failing at money management because they lacked intelligence. They were failing because most financial advice assumes you already understand the basics.
So we built something different. A place where "budget" isn't a scary word, where you can learn without feeling judged, and where small improvements actually add up to something meaningful over time.